Molly Hughes, a consultant at the Chicago area-based College Bound Consulting company, said Zweifach’s experience is similar to that of many of her clients. Hughes urges parents and students to visit the colleges to which they are applying whenever possible, as clients who do not possess as much knowledge as the typical college consultant are more susceptible to falling victim to only looking at the published rankings when considering a college.
“It’s usually people who are just starting the college process who pay attention to these sorts of lists,” she said. “Once people know what they want, they start looking at their own specific criteria.”
Hughes said that college rankings, though far from obsolete, have become less important with the increase of information about colleges in the public domain.